Corporations that want a functional, knockout website in today’s mobile marketplace are increasingly doing so using HTML5. In fact, over 30% of Fortune 500 companies are taking advantage of all the markup language has to offer as of July this year.
HTML5 lets developers deliver in-browser experiences that previously required separate apps or additional software. It is especially useful because it supports video and geolocation services, and includes touch features among other benefits.
INCORE recently conducted research that leads to some interesting insights about how HTML5 is being adopted by these mega-companies and what the future holds for the success of the platform. The research was performed using the Worldwide Web Consortium (W3C) Markup Validation Service.
With 30.6% of all Fortune 500 companies using HTML5 and the standard not set to change, it’s offering organizations a stable platform from which to launch their Web and mobile services. There are several types of HTML language; HTML5 is the most recent version.
We found that the most popular HTML used by Fortune 500 companies is XHTML 1.0 Transitional; 32.2% of the companies use the platform (it was released in 2000). The third most popular choice was HTML 4.01 Transitional, which 16.4% of Fortune 500 companies utilize.
What industries are embracing this technology the most as of July 2013? HTML5 is most widely implemented among building materials suppliers, computer software companies, beverage companies, entertainment outlets, airlines, packaging providers, network/communications equipment companies, and mutual property and casualty insurers.
Industries that weren’t so keen on using HTML5 were in the outsourcing, publishing, and transportation and logistics fields, among a few others.
Time will tell if the number of Fortune 500 companies using HTML5 beats out those using XHTML 1.0 Traditional, but we see strong growth ahead for the language in order to meet the ever-changing demands of savvy technology users.
XHTML 1.0 Transitional may be the most popular choice as of now among the 500 companies analyzed, but results indicate that those using HTML5 seem to bring in more revenue and profits.
Of the 153 Fortune 500 companies that use HTML5, they generated a higher average revenue than 161 companies using XHTML 1.0 Transitional, though those companies earned the highest revenue overall. Companies using HTML5 had an average revenue of $27,088,888,889 and an average profit of $2,159,867,974, while those using XHTML 1.0 Transitional had an average revenue of $21,681,987,578 and an average profit of $1,099,666,460.
XHTML 1.0 Transitional IS Still most popular (32.2%) even though it was released on the 26th of January, 2000
153 Companies using HTML5 on their corporate websites in 2012 generated more profits than 161 companies using XHTML 1.0 Transitional
The only FORTUNE 500 category where all companies use HTML5 is “Building Materials, Glass”
OVER 30% (exactly 30.6%) Fortune 500 companies use HTML5 on their websites
— $200 billion
34.4% of total revenue generated by 153 companies using HTML 5
28.9% of total revenue generated by 153 companies using XHTML 1.0 Transitional
14.7% of total revenue generated by 82 companies using HTML 4.01 Transitional
9.2% of total revenue generated by 50 companies using XHTML 1.0 Strict
5.7% of total revenue generated by 17 companies using HTML 4.01 Strict
3.7% of total revenue generated by 25 companies using Other
3.4% of total revenue generated by 12 companies using HTML 4.0 Transitional
1/1
one out of one company
100.00%
3/4
three out of four companies
75.00%
5/7
five out of seven companies
71.43%
4/6
four out of six companies
66.67%
4/6
four out of six companies
66.67%
4/6
four out of six companies
66.67%
2/3
two out of three companies
66.67%
2/3
two out of three companies
66.67%
2/3
two out of three companies
66.67%
