HTML5 Popularity Among Fortune 500 Companies

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Do Fortune 500 Companies that Embrace HTML5 See Bigger Earnings?

Corporations that want a functional, knockout website in today’s mobile marketplace are increasingly doing so using HTML5. In fact, over 30% of Fortune 500 companies are taking advantage of all the markup language has to offer as of July this year.

HTML5 lets developers deliver in-browser experiences that previously required separate apps or additional software. It is especially useful because it supports video and geolocation services, and includes touch features among other benefits.

INCORE recently conducted research that leads to some interesting insights about how HTML5 is being adopted by these mega-companies and what the future holds for the success of the platform. The research was performed using the Worldwide Web Consortium (W3C) Markup Validation Service.

HTML5 is gaining, but not leading… yet

With 30.6% of all Fortune 500 companies using HTML5 and the standard not set to change, it’s offering organizations a stable platform from which to launch their Web and mobile services. There are several types of HTML language; HTML5 is the most recent version.

We found that the most popular HTML used by Fortune 500 companies is XHTML 1.0 Transitional; 32.2% of the companies use the platform (it was released in 2000). The third most popular choice was HTML 4.01 Transitional, which 16.4% of Fortune 500 companies utilize.

HTML5 adoption depends on the field

What industries are embracing this technology the most as of July 2013? HTML5 is most widely implemented among building materials suppliers, computer software companies, beverage companies, entertainment outlets, airlines, packaging providers, network/communications equipment companies, and mutual property and casualty insurers.

Industries that weren’t so keen on using HTML5 were in the outsourcing, publishing, and transportation and logistics fields, among a few others.

Time will tell if the number of Fortune 500 companies using HTML5 beats out those using XHTML 1.0 Traditional, but we see strong growth ahead for the language in order to meet the ever-changing demands of savvy technology users.

HTML5 leads to better profitability?

XHTML 1.0 Transitional may be the most popular choice as of now among the 500 companies analyzed, but results indicate that those using HTML5 seem to bring in more revenue and profits.

Of the 153 Fortune 500 companies that use HTML5, they generated a higher average revenue than 161 companies using XHTML 1.0 Transitional, though those companies earned the highest revenue overall. Companies using HTML5 had an average revenue of $27,088,888,889 and an average profit of $2,159,867,974, while those using XHTML 1.0 Transitional had an average revenue of $21,681,987,578 and an average profit of $1,099,666,460.

HTML version breakdown among Fortune 500 companies

153 out of 500
use HTML5

Interesting Facts

HTML5 Logo

Is it Possible that Fortune 500 companies that embrace HTML5 see bigger earnings?

Fortune 500 revenue breakdown

  • 3.7% Other
  • 3.4% HTML 4.0 Transitional
  • 34.4% HTML 5
  • 28.9% XHTML 1.0 Transitional
  • 14.7% HTML 4.01 Transitional
  • 9.2% XHTML 1.0 Strict
  • 5.7% HTML 4.01 Strict

— $200 billion

  • $4.2 Trillion

    34.4% of total revenue generated by 153 companies using HTML 5

  • $3.5 Trillion

    28.9% of total revenue generated by 153 companies using XHTML 1.0 Transitional

  • $1.8 Trillion

    14.7% of total revenue generated by 82 companies using HTML 4.01 Transitional

  • $1.1 Trillion

    9.2% of total revenue generated by 50 companies using XHTML 1.0 Strict

  • $686 Billion

    5.7% of total revenue generated by 17 companies using HTML 4.01 Strict

  • $422 Billion

    3.7% of total revenue generated by 25 companies using Other

  • $412 Billion

    3.4% of total revenue generated by 12 companies using HTML 4.0 Transitional

Average Revenue

VS

  1. XHTML 1.0 Transitional Most popular

    $21.7 Billion
  2. HTML5 Latest technology

    $27.1 Billion

Top 10 Categories of Fortune 500 dominated by HTML5

Companies using HTML5

  • Building Materials, Glass

    1/1

    one out of one company

    100.00%

  • Computer Software

    3/4

    three out of four companies

    75.00%

  • Entertainment

    5/1

    five out of seven companies

    71.43%

  • Network and Other Communications Equipment

    4/6

    four out of six companies

    66.67%

  • Computers, Office Equipment

    4/6

    four out of six companies

    66.67%

  • Airlines

    4/6

    four out of six companies

    66.67%

  • Tobacco

    2/3

    two out of three companies

    66.67%

  • Insurance: Property and Casualty (mutual)

    2/3

    two out of three companies

    66.67%

  • Beverages

    2/3

    two out of three companies

    66.67%

More Categories

Packaging, Containers
4/7
Internet Services and Retailing
4/7
Diversified Financials
4/7
Automotive Retailing, Services
4/7
General Merchandisers
5/10
Hotels, Casinos, Resorts
3/6
Food Production
3/6
Home Equipment, Furnishings
2/4
Apparel
2/4
Waste Management
1/2
Temporary Help
1/2
Advertising, Marketing
1/2
Insurance: Life, Health (mutual)
3/7
Securities
2/5
Industrial Machinery
2/5
Financial Data Services
2/5
Insurance: Property and Casualty (stock)
6/17
Commercial Banks
6/18
Food Consumer Products
5/15
Chemicals
5/15
Aerospace and Defense
4/12
Semiconductors and Other Electronic Components
3/9
Oil and Gas Equipment, Services
2/6
Medical Products and Equipment
2/6
Information Technology Services
2/6
Household and Personal Products
2/6
Real Estate
1/3
Publishing, Printing
1/3
Miscellaneous
1/3
Specialty Retailers: Other
7/22
Pharmaceuticals
4/13
Telecommunications
5/17
Food and Drug Stores
2/8
Health Care: Pharmacy and Other Services
1/4
Food Services
1/4
Utilities: Gas and Electric
5/22
Motor Vehicles and Parts
3/15
Wholesalers: Health Care
1/5
Wholesalers: Food and Grocery
1/6
Energy
1/6
Construction and Farm Machinery
1/6
Wholesalers: Electronics and Office Equipment
1/7
Wholesalers: Diversified
1/8
Metals
1/8
Health Care: Medical Facilities
1/8
Pipelines
1/9
Insurance: Life, Health (stock)
1/10
Health Care: Insurance and Managed Care
1/10
Engineering, Construction
1/10
Petroleum Refining
1/12
Trucking, Truck Leasing
0/3
Transportation Equipment
0/1
Transportation and Logistics
0/3
Toys, Sporting Goods
0/1
Specialty Retailers: Apparel
0/5
Scientific, Photographic, and Control Equipment
0/3
Railroads
0/3
Mining, Crude-Oil Production
0/13
Mail, Package, and Freight Delivery
0/2
Forest and Paper Products
0/3
Electronics, Electrical Equipment
0/4
Diversified Outsourcing Services
0/2